Clare Hedin – Artist, Musician, Collaborator, Improvisor – is an expert on creativity and transformative approaches to innovating new ideas. The insights below address the question ‘How do we access our creativity on demand?‘ given to Clare at an advertising industry talk hosted by IPA, 24 March. This is her response. (Email: firstname.lastname@example.org or BOOK A FREE HALF HOUR CONSULT NOW. Clare can witness your process and help you evolve it in real-time.